Methods we apply …

The methods we apply in different project phases are selected and modulated individually and vary in complexity and approach. Sometimes the emphasis is more on documenting and self- reflecting, sometimes Methods are more observant and analytical or later on inspirational and creative. In common they have the use of interactive and visual elements to support the communication between the diverse persons involved. They enable people to reflect their everyday lives as well as their challenges in life and empower them to express their needs and wishes without leaving difficulties out. Within all efforts we never lose focus on the people we are working with and talking about.

Here are some examples out of our pool of methods:

Cultural Probes

Cultural Probes can consist of various items like diaries, cameras, Dictaphones or postcards which enable the probands to document and describe their daily routines, special events, feelings and interactions. They provide them the opportunity to reflect and explain themselves and generate profound Information about the People, their everyday lifes, their wishes and needs.

Personas

Service Design often uses fictive characters that represent an archetype of a specific User group. The guideline is formed by a previous defined target group and the output of the user research phase. Personas can be used in Service design to evaluate and outline existing as well as new and optimized services.

Shadowing / Observing

When a Service Designer is shadowing he follows the consumer silently “like a shadow”. He accompanies him caring out ordinary actions like using a Product or a service to light and better understand the often complex consumer behavior.

Stakholdermap

A stakeholder is any person that takes action within a service, has expectations on it or influences it. A stakeholder map is a Method to visualize the different interest groups within a service including their specific demands and needs towards it.

Services Prototyping

Just like tangible products also Intangible services can be prototyped. Through service prototyping new concepts can be made accessible and be tested in early stages of the development process. Service Prototyping is an important method to avoid far reaching repercussions, because a negative service experience can rarely be compensated promptly and often leads to a loss of the customer.

and many more …