We are a small dynamic team of service design specialists with a wide range of experiences in diverse business areas. We work efficient, individual and flexible, we look forward to any challenge you commit to us and accept it with passion.

Dipl. Des. Annika Hertz

  • Annika wants to empower people to think different and supports them to create innovative service offers and environments for themselves and others. In this context she identifies empathy and creativity as well as strategy and economic efficiency as an indicative mixture for future service concepts.

  • Convinced by the human centered and design based consulting approach she 2010 founded service works, a service design consultancy based in Cologne, Germany, together with Isabel Stegmeier.

  • Annika supports educational institutions like Universities and schools for further training with the Integration and fixation of service design & design thinking into their curriculums. From 2010 to 2012 she was guest lecturer for service design at the University of Design at Schwäbisch Gmünd, Germany.

  • 2006 to 2009 she was belonging to the core team of the Institute for service design research of Prof. Birgit Mager at the Köln international School of Design and contributed in setting up the Institute. Within these three years of collaboration she was in charge of national and international service design projects with cooperation partners from the industry.

  • Annika graduated in 2007 at the Köln international School of Design with a degree in service design.

Service Design Network

The Service Design Network was founded in 2004 by the Köln International School of Design, Carnegie Mellon University, Linköpings Universitet, Politecnico de Milano/ Domus Academy and the agency, Spirit of Creation.



Köln Design is an active, regional network consisting of designers from diverse disciplines and design affine companies, consultants and institutions. The main focus is on developing a business platform for design and business, the promotion of founders and new blood as well as the consolidation and extension of the design headquarter cologne.